Top Windows Mobile Apps, Search Engine Usage in Windows Mobile & Applications

Comes from the house of Microsoft - the most powerful OS in the PC world. How is WinMo doing in the Smartphone marketplace?

Windows Mobile users prefer web to apps for accessing content

70% of Windows Mobile users use the native Calculator & Calendar

Increase in Reach of Entertainment activities & Chat apps on Windows Mobile

	Search and Social Networking are the biggest destinations even among Windows Mobile users
	Amazon.com & eBay app are the #1 shopping web & app respectively on Windows Mobile

Instant messaging reach lower among Windows Mobile Users

40% of Windows Mobile users visit a Social Networking site in a month

You tube is the key data centric app accessed on Windows Mobile

Google and Facebook-most visited sites on Windows Mobile

Key activities usage in Windows Mobile

Trends in Search engine usage in Windows Mobile phones

Google has highest reach

Top 2 games contribute to 65% of gaming time

Top Applications used on Windows Mobile

Updated in Dec'11

Infact, app usage on Windows Mobile shows slight decline in Nov’11 (versus Sep’11)

Updated in Oct'11

Facebook app, Google Search app & Windows Live app also have high popularity among Windows Mobile users..

Updated in Sept'11

Penetration of messaging, utility apps, surfing & emailing has declined on Windows Mobile handsets over the last six months.

Updated in Aug'11

Unlike iPhone and Android, among Windows Mobile users Yahoo! Answers gains the top position among Blogging sites and Windows Live is the most accessed webmail platforms.

Updated in July'11

Other popular shopping websites visited by Windows Mobile users are Target, Bestbuy & Mycokerewards.

Updated in June'11

Only a third of the Windows Mobile user base accessed an instant messaging service in March ‘11. Among the IM services used, Windows Messenger and
Facebook IM are the more popular ones.

Updated in May'11

27% of Windows Mobile users are into facebooking

Updated in April'11

Webmail apps like Gmail, Yahoo & Hotmail have high penetration among Windows Mobile users.

Updated in Sept'10

On Windows Mobile, Google has a much lower reach than seen on iPhoneand Android. Bing has about 14% reach.

Windows Mobile base has equal numbers of heavy, medium and light users.
Time spent on Communication is the highest amongst all activities - which picks up in the afternoon and remains more or less constant until night. The next highest time spent is on Browsing activity which is high during mornings and evenings. Entertainment share of time is high during early mornings and nights.

Google is the most used search engine across all months. Bing usage Yahoo search peaked Nov – perhaps a result of the ‘Its You!” campaign and falls again with no access at all in Feb and Mar

Google has the highest reach amongst websites surfed on Android followed by Facebook. MySpace, Wikipedia, Hi5, Sprint and Gmail share the third spot and the rest account for the fourth place on Android web

Native games – Bubble Breaker , Solitaire and Teeter account for the highest reach. Solitaire gets the highest share of gaming time followed by Bubble Breaker. Teeter, however, has very low usage.

Since the app space is not as evolved for Windows Mobile, native apps are most widely used. Facebook, however has still managed its way to the top - as with the other platforms.

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