The core of our methodology is our ‘on-device metering app’. The meter is installed among an opt-in panel.
The bulk of our panelists are recruited online - primarily through mobile advertisements rendered by leading ad networks in the USA.
How the meter works
The participant needs to first register for the research program.
Depending on the mode of recruitment, the user is directed to a WAP page to download the ‘meter app’.
The meter app is then installed on the users handset.
Once installed, the meter app transfers usage data to our online servers on a daily basis.
We value our panelist’ privacy and follow rigorous privacy checks, monitored by renowned audit firms.
Our meter app only tracks phone usage. We do not listen to, read, or record any personal communications or actions. It does not touch or interact with other applications on the phone and does not affect the performance of the phone
The core of our methodology is our ‘on-device metering app’. The meter is installed among an opt-in panel.