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It took the industry by storm and the mobile world is still reeling from the dizzying success of both the iPhone & its 'Appstore'. What is keeping people
hooked on to the iPhone? |
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| Other popular apps among iPhone users being mobile timer app, calculator, weather app & facebook app. |
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| However, percentage of people using SMS service on iPhone has shown significant decline of 33% over the last six months. |
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| Shopping & Reference sites also command high reach among iPhone users. Out of the top 5 websites browsed, two are Google properties. |
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| Amazon & Ebay are accessed on iPhone via both browser & app. The websites & apps which allow users to access & compare diverse products & offer good deals & discounts have high popularity. |
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| Skype commands highest reach. Yahoo Messenger, ebuddy app , AIM & fring app are the other popular IM apps with high penetration among iPhone users. |
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| Facebook commands highest reach followed by Twitter which is a distant second. |
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| You Tube, Google maps & Facebook are the other popular data centric apps with high penetration among iPhone users.
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| As seen in Android as well, the second-most visited site i.e. Facebookhas a much lower reach when compared to Google |
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iPhone base has the highest proportion of heavy users among the other OS. Active time peaks during the night while staying constant across other day parts.
Time spent on Communication is the highest amongst all activities - which falls gradually as one moves from morning to night. Time spent on Applications is highest early mornings and night time and stays constant during the day.
Browsing time actually shows a gradual fall - being the highest during mornings and lowest at night. |
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| Google has the highest reach (around 94%) and the highest share of clicks amongst all websites surfed on the Safari. With the battle for search engine supremacy on the iPhone heating up between Apple and Google, it will be interesting to see how this stack changes. |
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| In the absence of pre-loaded games, Tap Tap Revenge has the highest reach in gaming but it doesn’t gain a high share of gaming time. ManageYourFootballClub and Virtual Pool with a 0.8% reach each have the highest share of gaming time of 3.6% and 3% respectively. |
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| In the day of this iPhone user, mornings are almost exclusively dedicated to emailing; Safari & Music Player dominate afternoon; night time is Browsing time |
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‘Search’ has the highest reach followed by ‘Social Networking’ and ‘Shopping’.
Category involvement seems to be very high in ‘Directories’ – primarily comprising of Craigslist. |
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| Google has the highest reach and share of clicks across months. Bing has the next highest reach. In November, Yahoo Search witnesses a spike in penetration, perhaps a result of the “It’s You!” campaign. Bing also gains some share of search from Google in November. |
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