The market leader stood its ground amidst all the frenzy in the smartphone world. 'BlackBerry addiction' is a reality with the President himself admitting he can't do without it. What are the Crackberry's upto?
Decline in app usage can be solely attributed to reduction in time spent on social networking apps by 12 minutes per day.
Updated in Nov'11
Multimedia categories like Radio & Media File Viewer app have high share of time spent but have low penetration. Recorder on the other hand has high reach but low usage. Media Player & Camera are high on both the attributes while TV & Media Editor have low reach & usage among BlackBerry users.
Updated in Oct'11
Time Management apps like calendar & the native BlackBerry clock are accessed by 8 out of 10 BlackBerry users.
Updated in Sept'11
More than 98% of BlackBerry users use SMS service, utility apps & surf the web.
Updated in July'11
Other popular shopping apps accessed on Blackberry are Amazon app, Groupon app, Our Groceries app & Ticketmaster for Blackberry smartphones.
Updated in June'11
More than 3/4th of Blackberry users used an IM app atleast once a month. Other popular IM apps used on Blackberry devices are Yahoo Messenger,
Windows Live Messenger & Gtalk.
Updated in April'11
Blackberry messenger & Blackberry app world which come pre-installed with the device have high penetration.
Social Networking apps like Facebook & Twitter are also popular among Blackberry users.
Updated in Sept'10
About 50% of the BlackBerry base are Medium users. Active time is spread more or less uniformly across all day parts.
Time spent on Communication is the highest amongst all activities - which falls gradually as one moves from morning to night. Time spent on Browsing and Applications shows an uptake at Night.
Brickbreaker - the preloaded game on all Blackberry models has the highest reach and the highest usage. Klondike Solitaire albeit with a low reach grabs the next highest share of gaming time.
In the day of this Blackberry user, Browsing and Messaging is more or less a round the clock activity. Mornings are also heavy on Gaming.
Social Media is big - even on a business phone! The influence of Social Media is clearly seen with 5 out of the top 10 apps being Social media related (3 Social networking / 2 chat apps). UberTwitter happens to have the highest time spent followed by Facebook. The Crackberrys also have a good appetite for music with the Media player and Pandora Internet radio falling within the top 5.
