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The market leader stood its ground amidst all the frenzy in the smartphone world. 'BlackBerry addiction' is a reality with the President himself admitting he can't do without it. What are the Crackberry's upto? |
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| On an average, more videos are recorded on BlackBerry handsets versus their Android counterparts. However, # of images clicked is less compared to Android & iOs. |
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| BlackBerry users prefer to be socially connected- 6 out of top 10 Online apps installed by them are Chat apps. |
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While females spend higher share of time on communication on their BlackBerry handsets; Males are actively into browsing,
app usage & entertainment activities on their BlackBerry handsets. |
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| Other popular video apps used on BlackBerry handsets being Access Vuclip Video app & Vision for YouTube which allows easy access to online YouTube videos.
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| Other popular categories accessed via app being Chat, Social Networking, GPS & Search. 3 out of top 5 apps used are native BlackBerry apps.
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| Overall, the contribution of Call & Messaging is more than 40% . Almost an hour per day equivalent to 38% of total active time is spent on Online activities. Offline usage takes up only 20% of total active time.
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| Decline in app usage can be solely attributed to reduction in time spent on social networking apps by 12 minutes per day. |
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| Multimedia categories like Radio & Media File Viewer app have high share of time spent but have low penetration. Recorder on the other hand has high reach but low usage. Media Player & Camera are high on both the attributes while TV & Media Editor have low reach & usage among BlackBerry users. |
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| Time Management apps like calendar & the native BlackBerry clock are accessed by 8 out of 10 BlackBerry users. |
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| More than 98% of BlackBerry users use SMS service, utility apps & surf the web. |
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| Other popular shopping apps accessed on Blackberry are Amazon app, Groupon app, Our Groceries app & Ticketmaster for Blackberry smartphones. |
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More than 3/4th of Blackberry users used an IM app atleast once a month. Other popular IM apps used on Blackberry devices are Yahoo Messenger,
Windows Live Messenger & Gtalk. |
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Blackberry messenger & Blackberry app world which come pre-installed with the device have high penetration.
Social Networking apps like Facebook & Twitter are also popular among Blackberry users.
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About 50% of the BlackBerry base are Medium users. Active time is spread more or less uniformly across all day parts.
Time spent on Communication is the highest amongst all activities - which falls gradually as one moves from morning to night. Time spent on Browsing and Applications shows an uptake at Night. |
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| Brickbreaker - the preloaded game on all Blackberry models has the highest reach and the highest usage. Klondike Solitaire albeit with a low reach grabs the next highest share of gaming time. |
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| In the day of this Blackberry user, Browsing and Messaging is more or less a round the clock activity. Mornings are also heavy on Gaming. |
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