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When the Search giant launched its mobile OS, it was deemed to be the iPhone killer. The open source platform and the Google backing make it a force to reckon with. How are people using their Androids? |
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Updated in Jan'12 |
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Updated in Dec'11 |
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| Active time spent on app usage has gone up by 9 minutes in Nov’11 (versus Sept’11) due to increase in usage of programs & utility apps like social networking, screen enhancement & ebooks. Browsing time hovers around 30 minutes per day. |
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Updated in Nov'11 |
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| Multimedia categories like Media Player, Camera & Video app have high (above average) penetration & duration among Android users. Radio, on the other hand, has high usage but is accessed by less users. Content Sharing app, Media File Viewer app, Media Editor & TV command below average reach & usage. |
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Updated in Oct'11 |
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| Google Maps command 80% reach. Other apps most accessed by Android users being the native calendar, calculator & facebook app. |
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Updated in Sept'11 |
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| Entertainment activities comprise of media player usage & gaming. More than 90% of Android users use SMS service, utility apps, email service & surf the web. |
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Updated in Aug'11 |
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| Though Search is the top content accessed by Android users; they also browse communication related categories like Social Networking, Webmail & Blogging. |
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Updated in July'11 |
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| Other popular shopping websites browsed on Android being eBay, Walmart, Angrybirds and Bestbuy. On the shopping app front, eBay, Groupon app, Venezias Pizzeria app & Mighty Grocery Shopping app are most used. |
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Updated in June'11 |
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| More than 3/5th of Android users are into instant messaging via mobile. |
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Updated in May'11 |
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About a fifth of the users visit Twitter. MySpace has about 15% reach. |
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Updated in April'11 |
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The native android app store has highest reach.
Other key data centric apps with high penetration are Google maps app, Gmail app, YouTube app & Facebook app.
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Updated in Sept'10 |
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| While Google has a near universal reach, Facebookwhich is on the No. 2 slot with 66% reach has a 43% lower reach than Google. |
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About 41% of the Android base are Medium users. Active time peaks during the night while staying constant across other day parts.
Time spent on Communication is the highest amongst all activities - which falls steeply as one moves from morning to night. Time spent on Applications, Browsing and Entertainment features builds up during evening and night time. |
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| Intriguing differences in device usage of HTC and Motorola manufactured Android devices. HTC users spend the maximum amount of time on Communication activities whereas Applications take up most of the time on Motorola devices. Motorola devices spend more time on Browsing than HTC devices. |
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| Google has the highest reach amongst websites surfed on Android followed by Facebook. MySpace, Wikipedia, Hi5, Sprint and Gmail share the third spot and the rest account for the fourth place on Android web |
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| Solitaire followed by Chess has the highest share of gaming time on Android devices. |
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| The top place in Android belongs to the native GMail app. Handcent SMS , a free app on the Android Market seizes the next highest share of time spent on the Android followed by Twidroid , a Twitter client. |
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| The day sees a lot of activities done on the phone right from making calls, to visiting the app store to checking weather. Mail and SMSing using Handcent SMS seem to be the bigger activities in the day of this Android user; with time spent on Mail increasing as the day progresses and vice versa for SMS. Evening time also sees some share of mobile time on music player and watching TV (Sprint). |
